The Money Game Premieres Exclusively on Prime Video on September 10

Prime Video also released the official trailer for the six-part docuseries that will examine the impact of NIL rights on college athletics, as seen through the eyes of some of the top athletes at Louisiana State University (LSU)

NEW YORK—August 15, 2024—Today, Prime Video released the official trailer and key art for The Money Game, a compelling six-part docuseries that chronicles the introduction of the groundbreaking decision by the NCAA to grant NIL (name, image and likeness) rights to student-athletes, permitting them—for the first time ever—to earn endorsement compensation while maintaining their amateur athletic status. The entire season will premiere on September 10 exclusively on Prime Video in more than 240 countries and territories worldwide. The Money Game is the latest addition to the Prime membership. Prime members enjoy savings, convenience, and entertainment, all in a single membership.

Amidst one of the most unpredictable and intense years of college athletics to date, The Money Game provides an exclusive, all-access pass inside LSU Athletics. The docuseries examines a historic turning point in the NCAA upon policy changes on NIL rights—guaranteed to shape the trajectory of college sports forever—highlighted by the surreal experiences of LSU’s top players, coaches, and administrators. LSU, the flagship university of the state of Louisiana, is one of the most iconic brands in college athletics. LSU boasts an SEC-best 51-team national championships and placed three of the top-10 collegiate earners in NIL the past season.

With its subjects touting a collective 20 million-plus social media followers, The Money Game profiles many of the world’s most sought-after collegiate athletes. Olivia Dunne is an LSU gymnast, social media sensation and a leading spokeswoman for major brands; Angel Reese (aka The Bayou Barbie) powered the Tigers to a national basketball championship in 2023, built an enterprising national brand and was a first-round pick in the 2024 WNBA Draft by the Chicago Sky; Flau’jae Johnson earned SEC women’s basketball Freshman of the Year honors and signed as an artist with Roc Nation; Trace Young transferred from Colorado State to LSU to play basketball and forged a substantial endorsement portfolio; Alia Armstrong developed into an elite hurdler for the Tigers and fashioned an innovative approach to NIL; and Jayden Daniels engineered one of the most prolific seasons in SEC football history while capturing the 2023 Heisman Trophy as the sport’s finest competitor. Daniels was the second overall selection in the 2024 NFL Draft by the Washington Commanders.

The Money Game is directed by Drea Cooper and produced by Campfire Studios, Axios Entertainment, and Shaquille O’Neal’s Jersey Legends, a division of Authentic Studios. The Money Game is executive produced by Ross Dinerstein, Rebecca Evans, and Ross Girard of Campfire Studios; Erica Winograd, Jim VandeHei, and Roy Schwartz of Axios Entertainment; Shaquille O’Neal, Colin Smeeton, and Michael Parris of Jersey Legends; and Brendan Daw and Drea Cooper.