Max Arrives In France And Poland, And Enhanced Offering Rolls Out In Netherlands And Belgium Completing Initial Phase Of European Launches
House of the Dragon season 2 premieres on 17th June in Europe
Every live moment of Olympic Games Paris 2024 available exclusively on Max
Max now in 65 countries and territories with around 50% of addressable market still to come including Southeast Asia in late 2024
Paris & Warsaw, 11th June 2024 -Max is now live and available to watch in France and Poland, Warner Bros. Discovery (“WBD”) announced today, completing the first wave of European launches that began last month. Following these latest launches, Max is available in 25 countries in Europe, spanning Iberia, France, Benelux, Nordics, and Central and Eastern Europe and 65 countries and territories in total globally*. An enhanced HBO Max has also launched in the Netherlands, and will launch in Belgium on 1st July, after an early access period starting today.
JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery said: “Max’s global momentum continues to build as even more customers now have access to unparalleled quality content including HBO, Discovery, Warner Bros, DC, Eurosport and CNN. These international fan-favorites are complemented with meaningful, high quality local original programming. With over half the worldwide market still ahead of us, the globalisation of Max is only just beginning.”
The new and improved app sees new features, enhanced performance, brand-new stories, and more worlds of entertainment. The launch will see the return of HBO Original House of the Dragon S2 on 17th June in Europe. Later this year, The Penguin and Dune: Prophecy arrive. Dune: Part Two is available now in addition to Barbie, Wonka, and Harry Potter from Warner Bros. and Aquaman, Joker and Batman from the DC Universe**. HBO Originals include The Last of Us, Succession, The White Lotus, Euphoria, and all four seasons of True Detective. Friends and Big Bang Theory from Warner Bros. Television and Discovery favourites include 90 Day Fiancé, Gold Rush and Naked and Afraid. CNN International is also live on Max in France and Poland ahead of the CNN Presidential Debate on 27th June.
Max builds on WBD’s rich history in Europe and leverages its deep understanding of local content in the region. Ambitious local scripted projects coming to Max include upcoming French titles Black Lies, Malditos (working title), and an adaptation of the book ‘Living with our Dead’ plus the docuseries Now or Never: FC Montfermeil. Polish originals include the final season of The Convict, The Thaw S2 from August and soon to premiere is The Easterngate, Lady Love and documentaries Hope, The King of Zanzibar, and Skin Hunters.
In a truly distinct offering, Max brings fans extensive coverage of major international sports. In all markets where Max is available in Europe, it is the only place to stream live every moment of Olympic Games Paris 2024. The Olympics are included in all subscription plans, so customers can enjoy complete access to the biggest sporting event in the world. Over the next 12 months subscribers can enjoy world-class tennis including every match from the Australian Open, the US Open and the Laver Cup, with viewers in Poland, Belgium and the Netherlands also able to stream Roland-Garros and The Championships, Wimbledon, cycling’s Grand Tours – Giro d’Italia, La Vuelta a España, and the Tour de France in addition to the Tour de France Femmes, 24 Hours of Le Mans, and all major winter sports World Championship and World Cup events. Rights vary between countries.
Max provides a consumer-centric streaming experience, with several subscription and billing options, so that users can choose the plan that best suits their preferences. Subscribers can choose from one of three base plans; Basic with Ads, Standard or the Premium plan for the ultimate viewing experience with 4K resolution and Dolby Atmos sound (as available), plus a Sports Add-On which may be added to any base plan***. All plans offer full HD resolution. The Basic with Ads plan, which allows subscribers to enjoy Max at a lower price with advertising is available in 10 European countries: France, Monaco, Belgium, Poland, Netherlands, Norway, Sweden, Denmark, Finland, and Romania.
Max is available on leading devices and platforms throughout Europe. Max is on smart TVs (Samsung, LG and Android TV™), via streaming devices (Amazon Fire TV, Apple TV and Google Chromecast™), game consoles (PlayStation®5, PlayStation®4, Xbox One and Xbox Series X|S), mobile and tablets (iPhone, iPad, iPod touch and Android™), and online at Max.com. Max is also available through selected TV distribution partners in each country.
Customers are able to pay via major providers (VISA, Mastercard, Amex, and PayPal) and via in-app purchase in major markets (Apple App Store, Google Play Store and Samsung Checkout).
Today’s launches build on WBD’s successful roll out of Max in the U.S., Latin America, and the Caribbean, and a first wave of European markets in May. Max arrives in Southeast Asia later this year.
ENDS
*WBD’s enhanced streaming service is called HBO Max in the Netherlands and Belgium.
**Titles not available on Max in France at launch.
***Sports add-on is called TV Channels and Sports in Poland.
