“King of Reggaeton” Daddy Yankee to Appear on Netflix’s Neon and Serve as Executive Producer
Daddy Yankee, global music superstar and the “King of Reggaeton,” signed on as an Executive Producer for Netflix’s upcoming comedy series, Neon. He will also make a cameo in the series.
Netflix ordered an eight episode season of Neon, which is in production in Puerto Rico. It will premiere in 2023.
Logline: Neon focuses on three friends who move from a small town in Florida to Miami with the hopes of making it big in the world of reggaeton. The show chronicles not only their larger than life dreams but the harsh comic realities of attempting to make it in the music industry. Tyler Dean Flores plays Santi, a budding reggaeton artist who, with the help of his friends, Ness (Emma Ferrerira) and Felix (Jordan Mendoza) and A&R rep, Mia (Courtney Taylor) hopes to become the biggest reggaeton star in the world. Or at least make rent.
Credits: Neon was created by Shea Serrano and Max Searle is showrunner. The series is executive produced by Serrano, Searle alongside Scooter Braun, James Shin and Scott Manson for SB Projects and Anne Clements. Kyle Vinuya and Demi Adejuyigbe are set to co-executive produce. Jordan Mendoza serves as consulting producer.
About Daddy Yankee: As a culture creator, game changer, agent of change, and groundbreaker, Daddy Yankee has consistently inspired, impacted, and influenced generations of creators. An indisputable icon, he remains one of the most influential artists of all time, bringing reggaeton worldwide for the first time. Latin music and culture would not look, sound, or feel the same without him. It’s hard to even imagine the genre itself without “Gasolina,” “Despacito” [with Luis Fonsi], or “Con Calma” [with Snow], and more.
Since 1995, he has consistently conquered charts, toppled records, and made history on his own terms. The magnitude of his accolades proves nearly impossible to match or exceed. Living up to the title of “King of Reggaeton,” he has moved north of 30 million records as “one of the best-selling Latin music artists of all-time.” Out of hundreds of awards, he has scored five Latin GRAMMY® Awards, two Billboard Music Awards, 14 Billboard Latin Music Awards, two Latin American Music Awards (including the Icon Award), eight Lo Nuestro Awards, an MTV VMA, and six ASCAP Awards in addition to earning a spot on the Puerto Rican Walk of Fame and the “Presencia Latina” at Harvard University. He also stands out as “the only Latin Artist with four Spanish-language entries on the Top 20 of the Billboard Hot 100.” He received “Songwriter of the Year” three times at the 2021 ASCAP Latin Music Awards and distinguished himself as “the first urban Latino artist to enter the Billboard Hall of Fame.”
Most importantly, he runs and leads his charity “Daddy’s House,” which Billboard commended with the Spirit of Hope Award. After changing the face of Latin music forever, he leaves on the highest note possible in 2022 with his twelfth full-length offering and final album, LEGENDADDY, brought to life with his farewell tour, LA ÚLTIMA VUELTA (The Last Round). tour. Daddy Yankee’s final run has sold nearly two million tickets and grossed more than $200 million since last summer, making it the second highest-grossing tour of 2023’s first quarter, according to Pollstar box office reports. In 2023 Daddy Yankee made history as the first song of its genre to be inducted into the National Recording Registry at the Library of Congress.
