#SXSW 2022 – Tweety’s 80th Anniversary Takes Flight as WarnerMedia Global Brands and Experiences Launches Collection of 80 Murals Around the World.
Artwork Inspired by the World’s Most Beloved Canary Revealed Throughout the Year; Fans Can Celebrate with New Tweety Lifestyle Products, Content, Experiential Events and More.
BURBANK, CA, March 11, 2022 – WarnerMedia Global Brands and Experiences (WMGBE) is reminding the world that Tweety is no ordinary canary by launching an 80th anniversary celebration on a global scale. As one of Looney Tunes most beloved characters, Tweety is known for being unflappable and unapologetically authentic. WMGBE has commissioned a diverse group of artists worldwide to design 80 original murals reflecting Tweety’s rich history and dynamic personality. The “80 Years of Tweety” campaign will kick off in Austin at SXSW 2022 on March 11, where the first group of murals will officially debut. The anniversary honors will continue throughout the year across the Studio with new Tweety content from HBOMax, WarnerMedia Kids & Family, along with new themed experiences and collections from Warner Bros. Consumer Products. The celebration will culminate on Tweety’s birthday on November 21, 2022.
Anchoring the “80 Years of Tweety” celebration, the stunning murals designed by a spirited group of artists will celebrate Tweety’s cheerful enthusiasm, cutes and smarts, as well as his endearing personality. Free for everyone to enjoy, these spectacular works of art will appear in the United States, United Kingdom, France, Germany, Poland, Spain, Italy Mexico, Brazil, United Arab Emirates and more. In the United States, Tweety murals will be seen in more than 30 cities. To track where to find Tweety murals, as well as all things Tweety, please visit, Tweety’s Anniversary website.
“For eighty years, Tweety has marched to the beat of his own drum, inherently representing what it means to be unapologetically yourself. His endearing personality has made him a pop culture favorite and he’s known for making appearances in the most unexpected ways,” said Pam Lifford, President, WarnerMedia Global Brands and Experiences. “As a key member of the Looney Tunes franchise, we definitely wanted to celebrate Tweety’s 80th in a big way and are excited for the year-long celebration ahead. Keep your eyes out for him to pop up anywhere, from fashion to collectibles and more.”
To complete the murals, WMGBE collaborated with 16 artists, each with a different take on the tiny hero. Tweety’s signature yellow color runs through the designs, but the artists’ different styles will make each one uniquely beautiful. Artists have been selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders and sexualities.
In addition to the murals, Tweety’s 80th Anniversary celebration features, products, content, experiences and much more:
- Warner Bros. Consumer Products (WBCP) will announce new offerings and partnerships across all categories (fashion, collectibles, beauty, and more) throughout the year. Available now only on WBCP’s Looney Tunes Shop is the all-new Tweety’s 80th Mural Collection. The vibrant collection is set to feature a number of the 80, Tweety-inspired mural designs on a unique selection of merchandise and apparel. The collection encourages fans to honor the unique art designed by the diverse group of global artists, while celebrating the world’s most beloved canary. The ultimate fan destination to celebrate Tweety, the Looney Tunes Shop will unveil product drops throughout the year, including merchandise with Tweety mural designs yet to be revealed, leading up to Tweety’s birthday on November 21, 2022.
- Loungefly has also joined the celebration with two all-new, Tweety-inspired products for fans of all ages. Tweety’s big, blue eyes are ready to follow you along, while keeping an eye out for Sylvester on the new Tweety 80th Anniversary Plush Backpack. The front features Tweety’s unmistakable adorable shape, featuring wings on the front zipped compartment that move back and forth ($80.00). Since 1947, Tweety has outsmarted his rival, Sylvester the Cat. Capture the zany antics of Tweety and Sylvester with this Loungefly Tweety and Sylvester 80th Anniversary Zip Around Wallet ($40.00). Available now, both products feature Tweety 80th Anniversary motif on the inside lining, along with vegan leather.
- Ugly Dukling Beauty and Warner Bros. Consumer Products’ newest collaboration encourages fans to celebrate Tweety’s adorable yet mischievous eyes. Available now, the Ugly Dukling x Tweety Bird Collection is a limited-edition, box collection of luxury 3D magnetic eyelashes featuring a special-dose of Tweety. The curated collection features four, classic statement style lashes named “Tweety Pie,” “Tweety Bird,” “Looney Luxury Lashes” and “I Tawt I Taw a Puddy Tat!” Presented in Tweety-themed keepsake packaging, the collection continues Ugly Dukling Beauty’s tradition of high quality, hand crafted seven-magnet eyelashes. No messy glue required – unless you’re setting a trap for a certain, troublemaking “Puddy Tat.”
- Warner Bros. Themed Entertainment will be joining in on the festivities for Tweety’s birthday with exclusive murals around the world including at Warner Bros. World Abu Dhabi, Warner Bros. Movie World in Australia, and Parque Warner Madrid.
- HBO Max: Tweety continues to star in the hit Looney Tunes Cartoons animated series from Warner Bros. Animation now streaming on HBO Max. New episodes will debut from the Max Original series throughout the year in celebration of the beloved yellow canary.
- Cartoonito: This summer, Tweety will star alongside fellow Looney Tunes characters in Bugs Bunny Builders, a new preschool animated series coming to Cartoonito on HBO Max and Cartoon Network. Produced by Warner Bros. Animation and built on the solid comedic foundation of the iconic Looney Tunes, Bugs Bunny Builders brings the wackiness, humor and slapstick we’ve grown to love to a new preschool audience. At ACME Construction Company, Bugs Bunny and Lola Bunny manage a crew of builders that, quite frankly, should not be anywhere near a construction site. However, by working together as a team, Daffy Duck, Porky Pig, Tweety and others use their tools and wild vehicles to pull off some of the looniest construction jobs ever.
AUSTIN, TEXAS – MARCH 11: Tweety poses for a photo with fashion designer Alan Gonzalez during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: DJ Ana Calderon performs onstage during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Tweety poses for a photo during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Guests attend the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: General view of atmosphere during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: General view of atmosphere during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: A guest poses for a photo with Tweety during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: A guest poses for a photo with Tweety during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Tweety and Robert Oberschelp, senior vice president of franchise management and marketing for Warner Bros. Consumer Products attend the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Guests attend the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: General view of atmosphere during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Guests pose for a photo during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Tweety and Robert Oberschelp, senior vice president of franchise management and marketing for Warner Bros. Consumer Products pose for a photo during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Fashion designer Alan Gonzales poses for a photo during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Guests pose for a photo with Tweety during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Guests attend the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: A guest poses for a selfie with Tweety during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Guests pose for a selfie with Tweety during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Robert Oberschelp, senior vice president of franchise management and marketing for Warner Bros. Consumer Products gives an interview in front of artwork created by Kate Dehler during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: General view of Loungefly backpack during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia) 
AUSTIN, TEXAS – MARCH 11: Tweety poses for a photo during the “80 Years of Tweety” brunch at The WarnerMedia House on March 11, 2022 in Austin, Texas. (Photo by Mat Hayward/Getty Images for WarnerMedia)
Tweety Background
Tweety began his rise in animated stardom when he debuted in the 1942 short, A Tale of Two Kitties, winner of the 1942 Oscar. Tweety grew in popularity and soon became one of the most beloved Looney Tunes characters, second only to Bugs Bunny in terms of universal awareness. He starred in numerous films, including a second Oscar winner, Birds Anonymous (1957). For more than eight decades, Tweety has reminded fans that even a little guy can outsmart the biggest foe and has come to represent what it means to be “unapologetically yourself.” Because of this, Tweety has become a pop culture favorite and holds a unique presence in the fashion and lifestyle space making appearances in the most unexpected ways. His bright yellow color, soaring optimism and unassuming strength make him a favorite of celebrities, influencers, fashion designers, artists and more.
Looney Tunes Background
A universe of infinite possibility and indelible personality, Looney Tunes showcases a cast of screwball scoundrels and plucky performers including Bugs Bunny, Elmer Fudd, Daffy Duck, Wile E. Coyote, Tweety and many more favorites. Rapid-fire gags, self-referential satire, and explosive energy enliven a cartoon landscape where each contest of will is a comedy of wiles. In Looney Tunes’ world, cuteness is a tactic, swagger is sweet, and pathos commingles with comedy. From its black-and-white beginnings almost 100 years ago, Looney Tunes transcended the silver screen with nimble performers and a vaudevillian heart. The six minutes of animation that would greet audiences before a feature could bring the debut of a dynamic character or the return of a beloved face in a brand-new scenario. Over time, its characters, settings, songs, and stories have woven into a kind of technicolor canon that reflects the human condition and instructs on art, humor, and history. With references and riffs spanning the history of Hollywood itself, Looney Tunes is a showcase of pop culture pastiche and celebrity satire that has expanded through television, feature films and across generations.
About WarnerMedia Global Brands and Experiences
WarnerMedia Global Brands and Experiences creates the strategy and drives opportunities for consumers to engage with the world’s leading entertainment brands. Combining the creative power of WarnerMedia Studios and Networks, DC, Warner Bros. Consumer Products and Warner Bros. Themed Entertainment, WarnerMedia Global Brands and Experiences grows consumer relationships across the breadth of the company’s biggest franchises by delivering curated products, compelling experiences, and content that create lasting connection to the company’s iconic characters and storytelling. The division’s 2022 priorities include the Wizarding World and Harry Potter experiences worldwide including Fantastic Beasts: The Secrets of Dumbledore, the Looney Tunes and Hanna-Barbera portfolio of characters with Tweety’s 80th anniversary, and new comic releases and global activations for the largest slate of DC content in history.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of WarnerMedia Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
