“IN THE HEIGHTS” POISED TO DRIVE MORE FILM FANS BACK TO THEATERS, ACCORDING TO FANDANGO MOVIEGOER SURVEY.
96% of Fans Who Plan to See “In the Heights” in Theaters Said It Will Be Their First Return to Theaters Since the Pandemic Started, with 73% Hoping to See the Film on the Largest Screen Possible with Immersive Sound.
LOS ANGELES (June 9, 2021) — “In the Heights” may be a catalyst to drive more movie fans back to the theaters when it opens on the big screen this Thursday. Based on the musical by Lin-Manuel Miranda and directed by Jon M. Chu, the highly-anticipated movie is already Fandango’s top ticket-seller for showtimes this weekend.
Fandango surveyed more than 1,300 movie fans planning to see “In the Heights,” and 96% said it will mark their first return to theaters since the pandemic started, with 73% hoping to see the film on the largest screen possible with immersive sound (including Imax, Dolby Cinema and Premium Large Formats everywhere).
“’In the Heights’ is a cinematic celebration of the highest order and meant to be seen on the largest screen possible,” says Fandango Managing Editor Erik Davis. “It is the perfect summer movie, filled with joyous music, vibrant dance scenes and heart lifting performances from a dynamic ensemble cast. Director Jon M. Chu has truly made Lin-Manuel Miranda’s musical masterpiece larger than life.”
Already crowned Certified Fresh by Rotten Tomatoes with a 97% Tomatometer score, “In the Heights” is generating excitement from audiences in a variety of ways – from fan interest in creator Lin-Manuel Miranda and director Jon M. Chu to the movie’s celebration of music and culture to its broad family appeal.
Based on Fandango’s survey of moviegoers planning to see “In the Heights:”
- 97% said they are looking forward to seeing an upbeat film that celebrates culture and community
- 95% are looking forward to a feel-good movie and escapism at the movie theater
- 94% are excited to see a fresh ensemble cast of young rising stars
- 91% are fans of “In the Heights” and “Hamilton” creator Lin-Manuel Miranda
- 90% have seen the director Jon M. Chu’s last movie, “Crazy Rich Asians”
- 87% are excited about the film’s mix of music styles including Hip-Hop, Latin, R&B, and Pop
- 63% are looking forward to the film’s numerous dance numbers
- 57% are looking forward to the film’s colorful palette (costumes, sets, cinematography)
When the survey participants were asked about the cultural aspects of “In the Heights:”
- 92% said they hope that the film will bring more awareness to Dominican and Latinx culture, and that it might increase Latinx representation on the big screen
- 86% are excited to see a NYC neighborhood that’s rarely the focus of a big-screen movie
- 84% wish Hollywood had more Latinx representation on the big screen
“In the Heights” opens this Thursday, June 10th in Imax, Dolby Cinema, Premium Large Format cinemas and theaters everywhere. Advance tickets are available on Fandango here.
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